Why should you add digital campaigns to your radio marketing strategy with Big Radio?
- Save time – We will handle your airtime and digital needs from one platform, process and team.
- We know our community – We will collaborate with you to define an integrated advertising campaign that meets your goals and will resonate with members of our community.
- Save costs – Reduce overall fees and improve ROI by consolidating airtime and digital campaigns through one vendor.
- Target the entire buyer’s journey – Using both digital and airtime you can reach buyer’s throughout their entire shopping experience from awareness to purchase.
Big Radio Digital Services Include:
Static or animated banner ads in various sizes shown to people on computers and mobile devices. Impressions are targeted to viewers that match specific demographics and areas that you choose!
Use Case Example: A restaurant wants to promote new cooking classes they are offering.
First, create an ad that highlights the new cooking classes and includes a call to action (CTA) for people to register for the class. Then, use demographic and interest targeting to reach local females, 25-34, who enjoy cooking.
Video commercials played before, during or after content shown to people on computers and mobile devices. Impressions are targeted to viewers that match specific demographics and areas that you choose!
Use Case Example: A local carpet cleaning professional wants to attract new business.
First, produce a video ad that shows before and after examples of the cleaning services. Then, use the video in a digital campaign that targets people in the local city who have pets or are interested in home improvement and have a household income above $50,000.
Geofencing and Video geofencing
Display or video ads shown to people within a defined virtual fence and on devices with location services enabled.
Use Case Example: A gym owner has just opened a new location.
First, create a video ad that gives a mini tour of the facility and offers a special promotion within the ad. Then, use the video in a geofencing campaign to reach people who visit competitor gyms.
Connected TV (CTV)/Over-the-top (OTT)
Video commercials played before, during or after long form content on televisions or internet-streaming devices.
Use Case Example: A family-friendly amusement park wants to bring in new patrons.
First, create a video ad to promote the park and all the fun amenities. Then, run a CTV/OTT digital campaign that targets homes within your region who have children.
Need help with creative?
We have you covered; we offer full display creative development services.